WE HAVE MOVED!!!

We have moved to www.latinpropaganda.com/blog

Sorry for the inconvenience.

Latin Propaganda

Online Marketing for Web 2.0 Tips

• Keep up to date: What was new yesterday won’t be tomorrow; and your public probably finds out before you do.

• Be honest: Sometimes is hard to do for most businesses, but if you accomplish this you will gain the respect of your consumers.

• Know your targeted audience: Markets tend to suffer from segmentation. Take time to know your customers, investigate them, and communicate with them.

• Participate on the conversation: Visit online communities and read their posts. Politicians do it all the time; they need feedback to reshape their image. Your business does too.

• Give up control: Make room for new consumers and their opinions. They can relate to your business in other ways. This is called Guerilla PR and if you measure the results, you may find new insights for future advertising campaigns.

• Do not reinvent the wheel: Why allocate resources doing something that already exists somewhere else and is probably saturated.

• Be relevant: Every message should have viral characteristics, something everyone would like to share and help spread. Some of these messages contribute to the popular culture in the long run.

• Transcend your campaigns: Usually when a campaign is over, everything goes back to normal. This should not be, use the same mindset on the next campaign and even between them. Think of Axe (the sexy male deodorant company). They have kept the same coherent image on each one of their campaigns and it works for them.

• Build your Brand: Two words; build trust.

Web 2.0

Top 10 Bad Things that are Good for You

Chocolate, beer, coffee - they're all considered not so good for you, right? According to Live Science, you should think again - some of these traditional baddies in moderation actually can help you attain better health and well-being. The list of (former) pariahs includes:

• Anger: bursts of anger here and there are good for the health
• Sunlight: sunlight--even if indirect, such as on a shaded porch--is known to boost the mood.
• Maggots (for REAL!): These squirmy larvae are science's newest wonder-cure and were approved in 2003 as the Food & Drug Administration's only live medical device.

• Anger: bursts of anger here and there are good for the health
  
  
  
  
  
  
  
  
  
  
• Sunlight: sunlight--even if indirect, such as on a shaded porch--is known to boost the mood.
  
  
  
  
  
  
  
  
  
  
• Maggots (for REAL!): These squirmy larvae are science's newest wonder-cure and were approved in 2003 as the Food & Drug Administration's only live medical device.
  
  
  
  
  
  
  
  
  
  

Not sure how happy I am about the maggots, but it's an interesting list nonetheless. What would you add to this line-up of bad 'uns? Let us know in the comments.

Check out the list at Live Science

The (Un)Official Comic of the Blogosphere

If you need a good laugh and you are some sort of computer geek, check Blaugh.com out, they post daily comics fun to read and if you are computer savy, they might make you giggle. You can also post their comics in your blog.

Free International Calls - Really

Make free international phone calls with Futurephone, a company that's just got to be bleeding money. The service doesn't run ads or ask for personal information. They simply provide an access number based in Iowa - so domestic long distance charges apply - that you call with any old phone and then dial your international number through. Call 712-858-8883 to give it a try.

We suggest using your cell phone during the evenings if you have a free nights and weekends plan.