Online Marketing for Web 2.0 Tips

• Keep up to date: What was new yesterday won’t be tomorrow; and your public probably finds out before you do.

• Be honest: Sometimes is hard to do for most businesses, but if you accomplish this you will gain the respect of your consumers.

• Know your targeted audience: Markets tend to suffer from segmentation. Take time to know your customers, investigate them, and communicate with them.

• Participate on the conversation: Visit online communities and read their posts. Politicians do it all the time; they need feedback to reshape their image. Your business does too.

• Give up control: Make room for new consumers and their opinions. They can relate to your business in other ways. This is called Guerilla PR and if you measure the results, you may find new insights for future advertising campaigns.

• Do not reinvent the wheel: Why allocate resources doing something that already exists somewhere else and is probably saturated.

• Be relevant: Every message should have viral characteristics, something everyone would like to share and help spread. Some of these messages contribute to the popular culture in the long run.

• Transcend your campaigns: Usually when a campaign is over, everything goes back to normal. This should not be, use the same mindset on the next campaign and even between them. Think of Axe (the sexy male deodorant company). They have kept the same coherent image on each one of their campaigns and it works for them.

• Build your Brand: Two words; build trust.